ByHZI residency
ByHZI for Frescobol Carioca – London
This autumn we launched our retail concept BY HZI – planned as an ever-shifting, fluid, and visually arresting series of ‘retail moments’ – our own independent pop-up stores as well as collaborations with brands we admire, one or several at a time. As part of its inaugural collection, inspired by Brazilian Modernism, BY HZI took on a residency at Frescobol Carioca’s Notting Hill store – a natural partner-brand through its aesthetic and ethos.